Choosing the right focal length for your photography is a crucial part of the creative process... we explain all!

From Fujifilm's latest Instagram teaser, looks like we can expect a new telephoto lens to be announced next week ...

The APO-LANTHAR 35mm f/2 and 50mm f/2 Aspherical II are next-gen versions of lenses that were discontinued just a couple of ...

Lens manufacturer 7Artisans seems to be readying four new autofocus prime lenses ... supplement two existing 7Artisan's lenses: the AF 50mm f/1.8, and AF 85mm f/1.8. The four upcoming lenses ...

Nikon Announces NIKKOR Z 50mm F1.4 Lens New, Timeless Prime: Nikon Z 50mm F1.4; YouTube Video First Look at B&H Nikon releases a new NIKKOR Z 50mm f/1.4 lens in photography’s most classic ...

Today, Nikon introduced the NIKKOR Z 50mm f/1.4, a high-performance prime lens designed to offer users a perfect balance between versatility, creative flexibility, and portability. With its fast f ...

The lens is also fairly compact, measuring 86.5mm and weighing in at 420 grams. It makes it easy to carry around and should feel great when shooting handheld. A 50mm prime is a necessity for any ...

Leica has announced the Q3 43, a variant of its full-frame fixed lens compact with a 43mm F2.0 normal lens. We've had the ...

This 7Artistans 85mm f/1.8 prime lens, available initially just for Sony E-Mount and now for Nikon Z-Mount, is ultra competitive at just $299. For comparison, the name-brand Sony and Nikon 85mm primes ...

We've rounded up the best camera deals from Sony, Nikon, Canon and more ahead of Amazon Prime Day on October 8-9 — save $$$s ...

Amazon's October Prime Day 2024 is a great time to shop for holiday gifts for that photographer on your gift list, or pull ...

The 50mm f/1.4 has been the standard bearer for speed, excellence, and affordability in prime lenses for generations, and Nikon aims to bring the same high-quality, low-cost versatility to its Z ...