Parents of Generation Alpha children report that their kids are more likely to be influenced by their friends when purchasing branded products. A new study called The Alpha Project surveyed 1,000 ...

Parents of Gen Alpha kids report that their children are having difficulties making friends -- and why. InsideCreativeHouse - stock.adobe.com Making friends isn’t as easy as sharing a juice box ...

From ChatGPT and facial recognition to virtual assistants, chatbots, and autonomous vehicles, AI tools are frequently used in ...

Fact checked by Sarah ScottFact checked by Sarah Scott If you were to ask my parents, they would say the eye-rolling, stubbornness, and back talk I endure from my Gen Alpha daughter is “karma.” ...

A significant Generation Alpha characteristic is the fact it includes “COVID kids,” says executive coach Elizabeth ...

(L to R) Fast Company’s Rebecca Barker, Starface founder Brian Bordainick, Gamefam founder Joe Ferencz, and DKC COO Matthew Traub at Fast Company’s Innovation Festival in New York City.

Parents and other millennials and Gen Xers are introducing an endearing nickname for Generation Alpha kids who are mouthy and unafraid of defying authority: "honey badgers." Gen Alpha, the ...

As American kids head back to school ... Today, the word is used to describe an alpha male or macho dude. British GQ traced the term’s origins back to the so-called “manosphere,” a ...

KB Home stock is lower Wednesday after the homebuilder reported mixed earnings results and revised its full-year outlook.

The C.S. Mott Children’s Hospital National Poll on Children’s Health, which surveyed 1,031 parents to children aged 6 to 12, ...

So, of course, that shapes their behavior; Gen Alpha kids are true digital natives. “They’ve had access to more information and diverse perspectives from a young age, which has fostered a ...