Amazon India has completed the deal to acquire assets of MX Player, including its app, and is combining it with its AVOD platform Amazon miniTV to create a new free streaming service called Amazon MX Player. The merged platform has over 250 million unique users in India, according to Amazon.

How Amazon merged its free streaming services, MX Player and miniTV, into Amazon MX Player, boasting over 250 million users and a vast library of hit shows.

Amazon’s acquisition of MX Player, India’s top free streaming service, signals the company’s strategic move to stand out in the crowded OTT space. The deal combines the forces of Amazon miniTV and MX Player, merging two prominent ad-supported platforms into a single entertainment giant: Amazon MX Player.

Amazon has finalized its acquisition of rival Indian streamer MX Player. Financial terms of the deal haven’t been announced, but numerous local press sites have pegged the deal at around $100M. This is a consider amount less than seller Times India paid for MX Player back in 2019.

Amazon ($AMZN) has solidified its presence in India’s growing streaming market by acquiring MX Player, a leading free streaming OTT platform. This

Amazon has announced its acquisition of select assets from Times Internet-owned MX Player, including the MX Player app, which will merge with its ad-supported video-on-demand service, Amazon miniTV, to create Amazon MX Player.