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Beverage giant Coca-Cola is placing QR codes on its packaging to further connect with new and existing customers on a much deeper level. The company partnered with ScanLife on the mobile initiative.

Share a Coke has been one of Coca-Cola’s most successful summer marketing platforms since 2011, but we needed to keep the idea fresh and effective half a decade later. To make Share a Coke fresh again ...

CDMA carriers, for example, had slower send times than GSM carriers. CBS (short code 99888) and Coca-Cola (2653) were ranked No. 1 in terms of overall reliability, with a Keynote score of 1000. This ...

Coke can leverage strong bottler relationships in underpenetrated emerging markets to drive volume growth with classic recipes as well as new products tailored to local tastes. Secular headwinds ...

Coca-Cola affirms mobile strategy with interactive QR code push Beverage giant Coca-Cola is placing QR codes on its packaging to further connect with new and existing customers on a much deeper level.

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CONCORD, N.C. — Ahead of Sunday’s Coca-Cola 600 at Charlotte Motor Speedway, Jockey and Folds of Honor teamed up Wednesday to unveil Ross Chastain’s commemorative paint scheme at the NASCAR ...

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