"We will set up an office in India in fiscal 2025 and begin selling Oi Ocha," Ito En President Daisuke Honjo said in an ...
The Japanese tea sector is experiencing tough times these days due to the ever-declining domestic demand and production, ...
One of the world’s largest producers of green tea, ITO EN, headquartered in Tokyo, Japan, has been contributing to this research, studying the effects of the beverage on cognitive function and ...
She was produced by generative artificial intelligence for a TV commercial in a trend that has Japanese artists worried about their livelihoods. Green tea maker Itoen has a TV commercial featuring ...
Making matcha — green tea that you fully incorporate ... founder and chef of New York City’s Tadaima, believes Ito En is a solid choice. “It’s easy to buy,” she says, “not only ...
Tea, especially green tea, is ubiquitous in Japan. From the hastily prepared pot that remains popular at breakfast (and most other times of day, for that matter) to cakes and noodles flavored with ...
Opinions expressed by Forbes Contributors are their own. Akiko Katayama covers Japanese food and culture. Non-alcoholic beverages are becoming increasingly popular these days. According to Nielsen ...
As part of her MBA, Cherie Luo interned on a matcha farm near Kyoto, Japan. It made her reflect on being in "hyper-growth ...
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Try This Refreshing Matcha Green Tea SmoothieMake this delicious treat at home. Our Matcha Green Tea Smoothie is a healthier version of Starbucks Matcha Green Tea Crème ...
(WTVF) — It's the tenth year of a special celebration of Japanese culture at Cheekwood ... presentation and taste of green tea. You get to watch the tea master prepare it and then sample the ...
TOKYO -- Ito En, the biggest Japanese maker of green tea beverages, known for its "Oi Ocha" brand, will make a foray into India in 2025 as part of a plan to increase its markets to 100 countries ...
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