The Leamington Spa-based lingerie brand has been snapped up by Wacoal Holdings, owner of brands such as Freya, Elomi, Wacoal, ...

For a subtle lift effect, this push-up bra is the ideal choice, made with cotton elastane blend fabric, it gives a level 1 push-up that’s ideal for women who desire to enhance their décolletage. MRP: ...

Few items of clothing are more entwined with the evolution of fashion and the cultural status of women than the bra. From its functional past to its fashionable present, the bra has shifted from ...

There are no rules saying anybody’s got to wear a bra. If you get the sense your child isn’t ready to talk bras, that’s okay. It’s a lifetime commitment for a lot of us — who wants to ...

Wacoal Europe Limited, the UK subsidiary of Japanese lingerie giant Wacoal Holdings Corp, has announced its acquisition of British lingerie and ...

“These are the most comfortable bras you will ever wear,” Kardashian said of her offerings in a 2022 ad. “I really wanted to figure out how to blend the comfort and ease of a bralette with ...

Bras get a bad rap because it’s hard to find one that lifts and separates without looking unnatural, and provides support without feeling uncomfortable. But the longer I’ve been on the bra ...

The Sports Bra announced a deal with United City FC Women to create a streaming channel that will be focused on the sports ...

That’s why when searching for the best bras for older women specifically, there are a couple of things to keep in mind. “I tell all my customers that there are no rules having to do with age ...

Here’s how it works. Selecting the right sports bra is essential for both comfort and performance during your workouts. While we often pick sports bras for their appearance, the real reason we ...