Major holiday sales are kicking off this week, starting with Target's on Sunday. Why it matters: Consumers are set to benefit from steep discounts ahead of Black Friday and Cyber Monday as the election and a late Thanksgiving push stores to launch promotions earlier.

Don't let anyone try to sell you that "gloomy fall" balderdash — October rules! Aside from the beauteous foliage, clear, cool evenings and crisp sunny days, it's jam-packed with fun stuff. This week alone saw Octoberfest (Prost!

Walmart's Holiday Deals event starts on the same day as Amazon's October Prime Day sale​ but lasts even longer.

Get a head start on your holiday shopping this week with sales events at Amazon, Walmart, Kohl's and Target. Here's everything to know.

Amazon and Walmart are offering early holiday deals for customers. Learn more about Amazon’s Prime Big Deal Days vs. Walmart’s Holiday Deals event.

Not to be outdone by Prime Big Deal Days, Walmart is not only kicking off its own fall sales event early but also running it through October 13. Now let's go get those deals!

The Walmart Holiday Deals eventClick here for more is running Oct. 8-13 with deep discounts on electronics, home, fashion, toys and more! Details This early holiday shopping eventClick here for more begins Tuesday,

Although the Holiday Deals event is open to all customers, Walmart+ members will get early access and can start shopping 12 hours earlier than non-members. (Walmart+ members also