Our first print ad example starts with an eye-catching headline. What makes a headline stand out? First, it should focus on your audience. You place the ad, but the story you’re telling in it isn’t about you–it’s abo… See more
Metropolitan Transit Authority: Short and Sweet Copy
You have limited time to capture your audience’s attention in a print ad. That’s why it pays to keep your copy short. Think of it like poetry: Omit any word that isn’t necessary. … See more
LocaliQ
Heinz: Showstopping and Complementary Visuals
Visuals have a vital role to play in great print ads, too. It’s not just about picking a bright or attention-grabbing image–though that’s important! The most crucial element in image de… See more
LocaliQ
Toyota’s Rav4: A Cohesive Story
Unlike some digital assets, where you have free range to tell your story in a scrolling format, print ads are limited in size. You purchase specific real estate in a publication … See more
LocaliQ
Surfrider Foundation: A Clear Call to Action
Once you’ve hooked your reader, ask for what you want. A call to actionprovides your audience with a clear next step. If someone reads your ad and likes what you have to say, … See more
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